I get it- I get it. “Branding” and “brand” are some of those buzzwords floating around that even though we hear them often… they’re still a bit confusing. If you’re wanting to start your own business, then ironing out a solid understanding to the concept that is branding is crucial. Here’s what you need to know.

Picture this: a corner of the world where moms rule supreme, where their stories, quirks, and everything in between take center stage… judgment-free, where everyone is welcome. Momma Bear Magazine wasn't just a publication; it was a movement… a vibrant tapestry woven with the threads of motherhood's rawest, realest moments.

I am beyond thrilled to share with you the story behind our latest branding adventure, set in the magical landscape of an Oregon speakeasy. A hidden gem tucked away in a clandestine alley, its entrance cleverly disguised behind a roll-away bookshelf. Can you feel the excitement? From the moment I laid eyes on this enchanting space, I knew we were in for something truly special. With every brushstroke and design choice, we've poured our hearts into capturing the essence of this one-of-a-kind establishment. Think mood boards, color palettes, and ambiance that transports you to another era. It's all about crafting an experience that leaves a lasting impression, drawing patrons from all walks of life. So, grab your favorite drink and join me on this journey as we delve into the art of branding and how it's transformed this speakeasy into a place of intrigue and wonder. Let's dive in, shall we?

When it comes to client management, I’ve tested so many platforms that I kind of gave up on finding one that would actually work for my brain. So, when I first started using HoneyBook, I had a bunch of questions swirling around in my head. There are SO many amazing features that at first I kinda thought it was overkill for my tiny business. But once I got the hang of it, oh boy, it was a game-changer. Let's break down some key terms you need to know:

In the realm of wellness and sexual healing, SomaDoma stands as a beacon of luxury, sophistication, and organic elegance. This blog post unveils the transformative journey of creating the brand identity for SomaDoma, where the fusion of modernity, sensuality, and natural wellness seamlessly intertwines.

Keely is a dating & relationship coach who hired me for a full rebrand to take her business to the next level. I gave her a fresh brand and redesigned her Squarespace website and FG Funnels systems to match. We also took new headshots and created a huge library of photo and video content for her social media platforms!

Oh, sweet friend, let me spill the beans on the incredible journey I've had with Kainos Coffee – an absolute coffee haven nestled in the heart of Portland, Oregon! Picture this: cozy cafes, a bustling online community, and a whole lot of coffee love. They brought me on board to rebrand their bland branding into something colorful and wild. I turned their coffee cart into a brick and mortar concept, whipped up a dreamy Squarespace website, jazzed up their packaging game, and basically gave their brand the ultimate facelift. Oh, and did I mention I even took a brush to hand-paint their iconic mural? It was so incredibly fun to get to brand a business on every touch point. Thank you, Kainos, for having me!

Flodesk is an email marketing software designed for creatives, entrepreneurs, bloggers, and small business owners. It takes the fear and techiness out of email marketing while enabling solopreneurs (like me!) to send out beautiful emails in a matter of minutes. When I started messing around with it, I was hooked. It only took me a few days to have my freebie made, my nurture sequence done, and my workflow begun. Now, creating emails is one of my favorite parts of my work week. Who would’ve thought?! Before we get started on why I love Flodesk- let’s first summarize why e-mail marketing is SO important.

Running a service-based biz can be a wild ride, right? But fear not, because I've got the inside scoop on four absolute game-changers that have become my ride-or-die essentials. From keeping my scatterbrain in check to effortlessly managing client magic, these tools are my secret sauce. So, grab a coffee, cozy up, and let me spill the tea on the must-haves for every go-getter entrepreneur.