Mary Boyden Mary Boyden

What is branding?

I get it- I get it. “Branding” and “brand” are some of those buzzwords floating around that even though we hear them often… they’re still a bit confusing. If you’re wanting to start your own business, then ironing out a solid understanding to the concept that is branding is crucial. Here’s what you need to know.

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Designing a print magazine: Momma Bear

Picture this: a corner of the world where moms rule supreme, where their stories, quirks, and everything in between take center stage… judgment-free, where everyone is welcome. Momma Bear Magazine wasn't just a publication; it was a movement… a vibrant tapestry woven with the threads of motherhood's rawest, realest moments.

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Designing a speakeasy-inspired cocktail lounge

I am beyond thrilled to share with you the story behind our latest branding adventure, set in the magical landscape of an Oregon speakeasy. A hidden gem tucked away in a clandestine alley, its entrance cleverly disguised behind a roll-away bookshelf. Can you feel the excitement? From the moment I laid eyes on this enchanting space, I knew we were in for something truly special. With every brushstroke and design choice, we've poured our hearts into capturing the essence of this one-of-a-kind establishment. Think mood boards, color palettes, and ambiance that transports you to another era. It's all about crafting an experience that leaves a lasting impression, drawing patrons from all walks of life. So, grab your favorite drink and join me on this journey as we delve into the art of branding and how it's transformed this speakeasy into a place of intrigue and wonder. Let's dive in, shall we?

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My #1 Favorite Business tool: Honeybook

When it comes to client management, I’ve tested so many platforms that I kind of gave up on finding one that would actually work for my brain. So, when I first started using HoneyBook, I had a bunch of questions swirling around in my head. There are SO many amazing features that at first I kinda thought it was overkill for my tiny business. But once I got the hang of it, oh boy, it was a game-changer. Let's break down some key terms you need to know:

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