A woman with blonde hair and closed eyes smiling, wearing a colorful floral dress and large earrings, sitting on a white chair against a flower-themed mural background.

Case Study: Keely Stawicki

Dating & Relationship Coach — Brand Identity, Squarespace Website, FG Funnels, and Content Creation

A brand glow-up for a relationship coach on the rise.

Keely Stawicki is a dating and relationship coach helping women shift from emotionally unavailable patterns to building relationships with high-quality partners. When Keely came to me, her funnels were converting—but her brand wasn’t reflecting her value. She needed a cohesive, luxurious identity and a digital ecosystem that felt elevated and aligned.

So we rebranded everything—from the fonts and colors to the headshots, website, and content strategy. What followed was a complete transformation.

Woman sitting by the pool under a thatched umbrella, using a laptop, wearing a large sun hat and a floral cover-up.

My Role & Responsibilities

  • Full rebrand & brand identity design

  • Squarespace website design

  • FG Funnels redesign & integration

  • Custom photography (headshots + content)

  • Social media content creation (photo + video)

  • Lead magnet design & visual strategy

Brand Design, Content Creation & Website Design

The cover of a coaching program titled 'Kelly Stawicki Dating & Relationship Coach' with a blue-water marble background and a white sunburst graphic.
Website homepage for Keely Stawicky, coaching services for independent ambitious women, featuring a woman sitting on steps outside with a wooden door in the background.
A branding style guide for Keely Stawicki, a dating and relationship coach, featuring color palette, font styles, and sample images of women in various outfits and settings.
A woman with short, wavy blonde hair and light skin, wearing a colorful floral dress and brown bracelets, sits on a wire chair outdoors, resting her chin on her hand and looking thoughtfully to the side against a plain concrete wall background.
Smartphone displaying a photo of a brick wall with a black wrought iron gate, pink flowers and green foliage on top, with pink petals on the sidewalk.
A digital device displaying a birthday celebration scene with decorated cakes, party items, and a person's hand holding a glass. Text on the screen reads, 'The signature stop dating losers checklist' and 'Girl, stop crying.'

Strategy

Objective: Elevate Keely’s visual presence and digital systems to reflect the results-driven, heart-centered work she does. Create a cohesive brand that builds trust, attracts the right clients, and gives her a scalable platform to grow.

We leaned into warm, confident tones and editorial-style typography. The visual direction communicated clarity, confidence, and calm power—designed for women who are ready to take their love life seriously. Everything—from her email opt-in PDF to her sales pages—was designed to feel elegant and emotionally grounded.

Long-Term Impact

Keely now has a brand foundation that matches her authority as a coach. With her rebrand in place, she can scale her funnels, launch group programs, and collaborate with aligned brands knowing her digital presence reflects her vision and value.

Execution

Brand Identity: Keely had originally built her brand in Canva. I created a custom visual identity—complete with a full color palette, font system, and logo suite—that could easily be uploaded into Canva without disrupting her workflow. This ensured a seamless transition and consistent roll-out across all platforms.

Squarespace Website: Keely had multiple FG Funnels built, but no home base for her brand. I designed a custom Squarespace website that brought all of her offers together in one beautiful, conversion-optimized hub.

FG Funnels: Rather than rebuilding her sales funnels from scratch, I redesigned them using her new brand identity—ensuring visual consistency while preserving her proven copy and structure.

Headshots: We traveled through Mexico to shoot a fresh set of high-end headshots. Every photo was selected with her new site in mind—adding polish and professionalism to the final product.

Content Creation: I flew to Keely’s home in Mexico and in just one week, we created a full year’s worth of social media content. This included:

  • Lifestyle photography

  • Reel-style video clips

  • Branded b-roll

  • Visual storytelling for her coaching pillars

Newsletter Freebie: Keely wrote a brilliant lead magnet to grow her email list—and I transformed it into a stunning, magazine-style PDF that aligned perfectly with her brand.

Tools Used

  • Squarespace

  • FG Funnels

  • Adobe Creative Suite

  • Canva (branded templates)

  • Fuji camera kit

Results

  • Stronger visual credibility across all channels

  • Increased engagement on social platforms due to cohesive visuals

  • Streamlined brand experience across FG Funnels, Squarespace, and social

  • Easier to onboard new clients and pitch new offers with confidence

Takeaway

This project is a powerful example of what happens when strategy, design, and storytelling come together. Keely’s brand didn’t just get a facelift—it got a full upgrade, with systems and visuals that reflect the impact of her coaching.

Ready to elevate your brand like Keely did? Let’s talk.

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