A flat lay of two white embossed cards with the word 'SOMADOMA,' placed on a dark square surface. Two smaller inset photos show skincare products in amber and black bottles on the top right, and ceramic decorative objects in neutral tones on the bottom left.

Case Study: Somadoma

Luxury Brand Identity for a Sex-Positive Space in Florida

Client: val kolbynik, sex therapist

Where elegance meets empowerment.

Somadoma isn’t your average sex shop. Founded by licensed sex therapist Val Kolbynik, this LGBTQ+ inclusive boutique was created as a healing space—where women and non-binary people could explore intimacy, pleasure, and self-connection without shame.

The challenge? Design a brand that would pass city council approval while feeling more Prada than roadside novelty store.

This wasn’t about buzzwords or cheeky taglines. Somadoma needed to feel luxurious, safe, refined—and above all, respectful.

A woman with reddish hair, wearing a white off-shoulder top, is looking at the camera with a hand near her face that has a turtle-shaped nail polish. She is outdoors with a clear blue sky in the background.

My Role & Responsibilities

  • Brand strategy + positioning

  • Visual identity system (logo, color palette, typography)

  • Design direction for signage and store presentation

  • Professional presentation for city council approval

Brand Design

Pattern of repeated logo design with the initials S D inside an oval and decorative sparkle elements on a gold background.
Swatches of metallic paints labeled muttered taupe, cool silver, olive, and rustic terracotta, with their color codes, RGB, HEX, and CMYK values, set against a black background.
A close-up of a pink and beige flower with a droplet of liquid hanging from it, with the text 'SOMADOMA OWN YOUR PLEASURE' overlaid at the bottom.
View of a mosque through a partially open window with curtains, showing domes and a minaret.
Collection of minimalist and artistic lifestyle and interior design images, including skincare products, packaging, abstract textures, and a bedroom scene.
Black and white photo of a store front with the sign "SOMADOMA" above the entrance and a large window display. The store front has a modern design with overhead lighting visible through the window. The text "STORE FRONT DESIGN" is written at the bottom of the image.

Strategy

Objective: Establish a polished and elevated visual language for Somadoma that could:

  • Distance itself from outdated, hypersexualized sex shop tropes

  • Communicate luxury, safety, and healing

  • Appeal to women, non-binary people, and LGBTQ+ communities

  • Pass approval by the local city council for a brick-and-mortar presence

I approached this project like branding a high-end skincare line or boutique hotel: clean lines, elegant serif typography, rich neutral tones, and intentional white space. The visuals needed to invite curiosity without being explicit, creating a sense of discretion and refinement.

Execution

Objective: Establish a polished and elevated visual language for Somadoma that could:

  • Distance itself from outdated, hypersexualized sex shop tropes

  • Communicate luxury, safety, and healing

  • Appeal to women, non-binary people, and LGBTQ+ communities

  • Pass approval by the local city council for a brick-and-mortar presence

I approached this project like branding a high-end skincare line or boutique hotel: clean lines, elegant serif typography, rich neutral tones, and intentional white space. The visuals needed to invite curiosity without being explicit, creating a sense of discretion and refinement.

  • Strong anticipation for the brick-and-mortar opening in the local community

  • Positioned as a disruptor in the adult retail space

  • Established a unique niche as Florida’s most elegant, inclusive sex-positive brand

Results

Tools Used

  • Adobe Illustrator, Photoshop, Lightroom, InDesign

  • Canva (for templated rollout assets)

  • Google Slides (for official city presentation)

  • Notion (File organization, Project Management)

Long-Term Impact

The Somadoma brand identity now serves as the foundation for:

  • Future in-store collateral (signage, product tags, menus)

  • Packaging design for custom product lines

  • Social media design templates

  • Marketing campaigns focused on empowerment and education

Takeaway

Somadoma proves that sex-positive branding doesn’t have to be loud or lurid—it can be stunningly sophisticated. By leaning into elegance and restraint, we created a brand that feels like luxury skincare but stands for sexual healing.

Interested in building a brand experience this unforgettable? Let’s talk.

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