Brewing Brilliance: The Kainos Coffee Makeover | Rebrand Project
Oh, sweet friend, let me spill the beans on the incredible journey I've had with Kainos Coffee – an absolute coffee haven nestled in the heart of Portland, Oregon! Picture this: cozy cafes, a bustling online community, and a whole lot of coffee love. They brought me on board to rebrand their bland branding into something colorful and wild. I turned their coffee cart into a brick and mortar concept, whipped up a dreamy Squarespace website, jazzed up their packaging game, and basically gave their brand the ultimate facelift. Oh, and did I mention I even took a brush to hand-paint their iconic mural? It was so incredibly fun to get to brand a business on every touch point. Thank you, Kainos, for having me!
Let's dive into the details of this caffeine-infused project!
The Before:
The After:
Brick & Mortar Interior Design: Creating a Coffee Oasis in Portland
Portland is practically synonymous with coffee culture, and Kainos needed a touch of magic to stand out. Our interior design game was strong, blending rustic vibes with modern flair. We threw in some reclaimed wood, industrial vibes, and cozy nooks to create that perfect community coffee spot. And oh, the pièce de résistance – a hand-painted mural that screams "Kainos Coffee" in every stroke!
Squarespace Website: Where Coffee Meets Clicks
In a world where your online presence is the first impression, we curated a Squarespace website that's basically a digital extension of the Kainos Coffee haven. Imagine a site that's as easy to navigate as picking your favorite brew. It's not just an online space; it's a coffee lover's dream come true.
Newsletter Design & Motion Design
I had so much fun designing the welcome sequence newsletters and GIFs for their social media!
Content Creation: Sip, Snap, Share
Because, darling, a brand is a love story, and we wanted Kainos enthusiasts to fall head over heels. Our content creation game was on fire – capturing the soul of Kainos through visuals that make you want to reach through the screen for a cup. It's not just coffee; it's a visual love affair.
Packaging Design: Slaying the Shelf Game
From cold brew to whole beans, we made sure Kainos' packaging wasn't just a container; it was a piece of art. Freshness sealed? Check. Shelf appeal? Double-check. Brewing? Oh, we're brewing a visual delight on those shelves.
Brand Identity: The Cozy Coffee Symphony
The grand finale? A brand identity that's basically the heartbeat of Kainos. Logo, colors, typography – it's a symphony of elements that scream Kainos Coffee. Cohesive, recognizable, and as comforting as your favorite mug in hand.
So, as the scent of freshly brewed coffee wafts through Kainos' revamped spaces and online realms, we're toasting to a makeover that's as invigorating as that first sip in the morning sun. Here's to Kainos Coffee – a brand that's not just serving coffee; it's brewing an experience! Sip, sip, hooray!
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