8 Reasons Flodesk is the best Email Marketing Platform
*Disclosure: This post contains affiliate links. I may earn a commission if you make a purchase through them, helping me sustain my blog.Raise your hand if you've heard about the game-changing importance of building an email list. If you're an entrepreneur, you're likely waving that hand high. And if you're not, don't worry—I've got you covered.
Running a business solo is overwhelming enough. Just staying on top os social media felt like a full time job until I found Later. When it came time to get my sh*t together with email marketing, I felt like the research I was doing on potential providers just made me feel MORE overwhelmed. With so many providers and so many plan options (with SO many numbers to consider- ugh), I quickly became overwhelmed. Look- choices aren’t a bad thing. But…at the beginning, with little knowledge in this area of business- I just wanted something that way EASY to use, not ugly to look at, and made gorgeous emails. And for the love of God… give me automation tools. I have a business to run- this needs to be a small aspect of my time with a big ROI.
Enter… Flodesk!
Flodesk is an email marketing software designed for creatives, entrepreneurs, bloggers, and small business owners. It takes the fear and techiness out of email marketing while enabling solopreneurs (like me!) to send out beautiful emails in a matter of minutes.
When I started messing around with it, I was hooked. It only took me a few days to have my freebie made, my nurture sequence done, and my workflow begun. Now, creating emails is one of my favorite parts of my work week. Who would’ve thought?!
Before we get started on why I love Flodesk- let’s first summarize why e-mail marketing is SO important.
Let's talk real talk. As a business owner, you might be spending up to 6 hours per week on social media, but only 1-3% of your audience is truly engaging. That's a whopping 15% of your week for a meager return. Social media glitches? They're practically a weekly occurrence, and a hacked account? Imagine losing all your hard-earned followers. AH!
“On average, every $1 spent on email marketing generates $38 in revenue.”
-DMA NationalHere's the truth bomb: You need a reliable way to connect with your people, delivering a true-to-brand experience beyond social media. Email is your secret weapon. It does more than your average social media post:
Get Specific Feedback: Understand what your audience wants, segment your list, and serve strategically.
Wait Patiently in Inboxes: No algorithm bullying—reach your customers right when you want to.
Create Reliability: Create a flow of information that keeps your audience engaged and excited to hear from you!
You have the power to create a system that ensures the right message reaches the right people at the right time, delivering your brand experience before they even click “purchase.” And guess what? You don't need to be a tech genius to start an email list. It's as easy as your favorite social media platforms.
Imagine this: If every other platform vanished tomorrow, your business would keep running like normal with your email list intact. Do you have that security?
So, if you’re on the email marketing platform search and are as overwhelmed as I was when trying to start your journey, here’s 8 reasons that made me fall in love with flodesk:
Why Flodesk Stands Out:
1. Unlimited Subscribers for One Price
Flodesk breaks the mold with its revolutionary pricing structure. Unlike other platforms that charge based on the number of subscribers, Flodesk offers unlimited subscribers and access to all features for a flat monthly fee. Now, let’s use one of Flodesk’s competitors, ConvertKit, as an example on pricing. Their lowest package at the time of this article, billed monthly, is $29. If you’ve got a big list of subscribers (let’s say 900,000 subs), you’d be spending almost $40k on email marketing annually (and that’s WITH the annual discount). But with Flodesk, whether you have two subscribers or 900,000, it’s one flat fee. You get unlimited subscribers, and access to ALL features, for one uniform price of $38 a month. Yes please.
2. Stunning, Pre-made Templates
One of Flodesk's standout features is its beautiful, customizable templates. Overcoming the hurdle of where to start, Flodesk's drag-and-drop functionality, proprietary fonts, and premade layout blocks empower even beginners to craft visually appealing emails effortlessly. In addition to premade templates, Flodesk offers pre-created sequences, making things a breeze. Don’t know what your welcome sequence should contain? They’ve got you covered. Want to deliver a lead magnet? They’ve got that too. Just choose one of their premade options, tweak the emails, and you’ve got an ENTIRE workflow ready to go. If that wasn’t enough, they also offer ready to go forms and landing pages. You don’t need 3rd party apps, and you don’t need a website- they have a form that’s hosted on their site so that anyone can participate. Lastly, let’s talk numbers. We all know how important analytics can be. You want to see how many people are actually receiving your email, opening it, and clicking links. Flodesk allows users to see analytics on each email, workflow, sequence, and subscriber on your list.
3. Incredible Customer Service
Personalized and prompt customer service sets Flodesk apart. The CEOs, Martha and Rebecca, actively engage with users in a supportive Facebook group. The platform's responsiveness, openness to feedback, and commitment to user satisfaction create a community-driven experience.
4. User-Friendly Interface
Flodesk's user-friendly interface eliminates the need for prior knowledge of HTML or email marketing. Pre-created sequences, forms, and landing pages simplify the entire process. Analytics on emails, workflows, sequences, and subscribers provide invaluable insights into campaign performance.
5. Automations galaore
Flodesk's automation capabilities enable users to set up sequences effortlessly. From nurture sequences to post-purchase workflows, the platform simplifies email marketing, making it a powerful tool for businesses of all sizes.
6. Flodesk Checkout
Flodesk Checkout revolutionizes the e-commerce experience. Integrated features allow for seamless product sales, upsells, and scheduled delivery—all within a unified platform. Consistent branding and visual appeal enhance the professionalism of your marketing efforts.
7. Easy to understand analytics
Understanding the effectiveness of your email campaigns is crucial. Flodesk's user-friendly analytics dashboard provides insights into open rates, click rates, deliverability stats, and more, ensuring informed decision-making.
8. Seamless Integrations
Flodesk's integration capabilities extend to popular platforms like Shopify, Zapier, Facebook, Instagram, and Google Sheets. The flexibility to connect with various apps enhances the overall user experience.
If you've been hesitant to dive into email marketing due to overwhelming choices or concerns about pricing, Flodesk is the solution you've been searching for. With its affordable and unlimited pricing structure, stunning templates, user-friendly interface, and a supportive community, Flodesk has made email marketing an enjoyable and rewarding aspect of my business.
One of my favorite things to do for my clients is create their e-mail marketing branding. Once their new brand and website is complete, I go into their Flodesk account and customize everything. Their branding, their nurture and welcome sequences, and of course their automated workflows. This ensures that all the hardwork we put into their branding and webdesign is seamlessly carried over to their e-mail marketing.
